I used to be famous on Medium A cautionary tale

I used to be famous on Medium A cautionary taleI used to be famous on Medium A cautionary taleFor the longest time, I didnt erase them.80,000 notifications meant something. Each one offered me credibility and social proof. It offered fulfillment.Every time I logged in to Medium, I could look at that number and thinkOh, good. I am still somebody.This is what todays technology offers emotional satiation through numbers. Consider a species which has built systems so perfect the system itself becomes addictive.I doubt ur ancestors ever imagined such a thing.- - - It began, as most tragedies do, with hubrisI have conquered Medium, and now I will spread my greatness elsewherePrimarily, I wanted a claim over YouTube and an email list.I read these two platforms were good ways to monetization. I wanted money.(Already I should have seen the problem. The pursuit of success leads to money, not vice versa.)I have to learn to be a businessman.This was the lie I told myself.Ironically, I ignored the very statistics which Id used to buoy my ego2 million people reached through my work.Hundreds of thousands of shares.Published articles on CNBC and Inc and the Huffington Post.Connections to top writers of Medium.Speaking opportunities I never saw coming.Guess how many of those things happened through my business prowess?Underlying flaw 1 - Confidence without competenceWhite males are mora prone to this, I think. Thus, the plethora of white, 20-something self-help writers. But thats another post for another time.Success writing on Medium felt easy, but I hadnt considered my previous experiencesAt 8 years old, I was following my dad around as he wrote stories for our local newspaper. I watched how he took notes. I kept track of the questions she asked in interviews. I sat beside him as he wrote.At 13, I kept a steady journal, figuring out the rhythm of sentences and words. I began to feel the difference between a 3-word bullet versus a 176-word flowing paragraph versus a 10,000 word essay.At 16, an English teacher read my piece to everyone in the class. Afterwards, he told me I had the makings of a great writer and encouraged me to pursue. I did.At 19, I wrote another persons school papers for money. Okay, not for money. For love. (She married me, so there).At 2122, I wrote two full-length fiction novels 50,000+ words a piece. Nobody will ever read them, but I finally figured out what it took to write a book.Finally, at 25 years of age, I started writing on Medium. I didnt have a blog. I didnt have a website. I didnt have an email list. I wrote to the world. That is all I did for an entire year.Success on YouTube felt impossible, but I hadnt considered my previous experienceI watched other people make videos and thought they were cool.This was my only previous experience.Underlying flaw 2 - Expecting output without inputPlease dont laugh when I tell you this.I legitimately thought my results on Medium would continue to flourish even though I reduced my ou tput to less than 10% of what I had been doing earlier.Seriously.I am a staple of Mediums ecosystem, I thought. The algorithm will feed people my stories, and I will remain a celebrity.Meanwhile, Dave Schools, Tom Kuegler, Tiffany Sun and Anthony Moore put their heads down and wrote to my readers. They produced new, good work. Their stats soared.Mine plummeted.Go figure.Heres what I learnedYou can apply effort and not get the success.But success NEVER happens without effort.Underlying flaw 3 - The illusion of infinite timeWhile we are talking laughable conclusions, it seems practical to point a second one of mineI legitimately thought consistent production of quality videos could occur simultaneous to the consistent production of quality writing with no help.Most humans agree there are 24 hours in the day. Have you heard about this? In those 24 hours I wanted toResearchWriteEdit (words)Proofread (words)kalendertagPublishShareSyndicateand alsoPlanDesign SetPrepare GearFilmEdit (foot age)Proof (footage)TagPublishShareDid I mention I also had a full-time job? This includedMeetingsEmailsCommute (1 hour each way)DesignsProjectsCallsEditing (words)Editing (footage)Editing (online courses)Oh, and I am also a human, which meant I also am interested inSexTime with my wifeCleaning houseFamilySleepFood Do you see the problem yet?Underlying flaw 4 - Unable to express emotionDespite my blind pursuit of success elsewhere, I had at least stuck with my commitment to send one post per week to my email list.Yesterday, I got a response when I sent this postYou are quietly becoming the best writer I know.Unbelievable.If I am a better writer than anyone, it is for one of these reasonsMy emotions are more powerful than the average writerI have more practice expressing those emotions through languageWhen I think about my best friends crippling traumatic brain injury, I have the techniques to convey the details which accompany that event.I remember the rocks poking my toes through m y sandals when I got the text.I remember days plowing ahead while my world stood still.I remember wondering if he would die.As of this moment, I have not embedded the principles required to make you feel emotions via film. To attempt such story through that medium would be a far cry of Jacobs injury and hard-fought recovery.My core is writing. All else is secondary.Underlying flaw 5 - Unwilling to investLets be completely transparent for a moment writing IS more accessible than other careers.How dare you sir Writing is a holy path, wrought with emotional toil and - Yeah, yeah. I know. Writing is hard.But if you have a computer, youre in. Not only are you in, you can match the quality of your favorite writers with this single piece of equipment. The only missing ingredients are time and skill.Video is different. I found this out the first time I tried to outsource the recording of my show.Ryan, why is everything so perfect when you do this? I asked.And then Ryan went on to explain t he difference between crop sensors and full sensors. He told me how he set me up differently because it was a grey, cloudy day. He explained why we had two softbox lights on either side of me. He described why Camera 2 was over there. He pointed out the microphone quality coming from a tiny felt clip on my collar.I dont remember the details about the other stuff, but in case you were wondering, the difference between a crop sensor (on your iPhone) and a full sensor (DSLR) is about $1,000 dollars.And you cant make calls with a DSLR.Underlying flaw 6 - No networkIf I dont like how a sentence is worded, I know who to call.If I dont like my content arc, I know who to call.If I dont have any good ideas, I know who to call.This, in comparison to my learning video production all by myself.A life hack. Stop trying to do anything alone. Have the humility to ask for help. Begin today.Much love as always,- Todd BInfinite ideasIf I am elite in any area it is because of my ideas, both the qual ity and the quantity.I finally got my idea-generating process down in an ebook The Ultimate Guide to Infinite Ideas, which Im giving away for the price of an email address.Get your copy here.This article first appeared on Medium.